New York Product Videography

We offer two primary approaches: clean white-background or seamless footage optimized for Amazon, Shopify, and other major marketplace platforms, and styled lifestyle video that shows your product in use and in context. For New York brands, that might mean a skincare product shot against a minimal editorial backdrop or a food and beverage item captured in a setting that evokes a specific neighborhood or occasion. We also offer 360-degree rotation video, detail macro footage for texture-forward products, and short-form social cuts formatted for Instagram Reels, TikTok, and YouTube Shorts. We'll talk through what combination makes the most sense for your product category and your target platforms during your pre-shoot planning call.

The number of products we can cover in a day depends on the complexity of each setup — a single SKU with multiple angles and a lifestyle component takes more time than a straightforward white-background sequence. For simple catalog-style footage, it's realistic to move through a meaningful volume of products efficiently. For more complex or styled setups, we focus on doing fewer products exceptionally well. New York brands with large catalogs often benefit from our recurring shoot schedules, where we batch products strategically across multiple sessions to keep turnaround tight and costs manageable. We'll give you a realistic estimate after reviewing your shot list on the pre-shoot call.

We work with our clients to develop a styling direction that fits their brand, and we can advise on propping approaches that reinforce the story you're telling. New York has extraordinary resources for this — prop houses in Chelsea, specialty surface and textile suppliers in the Flatiron area, and a deep network of styling talent for fashion and beauty projects specifically. For brands that have specific props or packaging they want incorporated, we encourage you to bring them in for the shoot. For brands that want us to handle more of the creative setup, we can discuss that during the planning stage. Either way, your pre-shoot call is the right moment to align on exactly what the styled environment should communicate.

White seamless is the standard for marketplace listings and remains the most versatile option for platforms like Amazon and Shopify. Beyond white, we offer a range of seamless paper colors, textured surfaces, flat lay setups, and custom lifestyle environments depending on your creative direction. For New York brands with a strong aesthetic identity — particularly in fashion, beauty, or specialty food — we often incorporate surfaces and materials that reinforce the brand's visual language without distracting from the product itself. We can walk through background options during your planning call and share reference images so you're aligned on the final look before we ever set up a light.

Yes. We understand that New York product launches don't always move on a relaxed schedule. Whether you're tied to a trade show at the Javits Center, a pop-up in Nolita, a fashion week moment, or a platform promotional window, we offer rush turnaround options for clients who need their deliverables faster than our standard 5 to 7 business day window. Rush requests are subject to scheduling availability, so we recommend reaching out as early as possible to reserve your shoot date. If you're planning a major seasonal campaign or a catalog refresh with a hard deadline, let us know upfront and we'll build the timeline to meet it.